Max George

Founder & Managing Partner, Aurelis

Max's success in guiding brands through today's evolving shopping ecosystem is rooted in her unique combination of experience in consumer behavior, e-commerce and AI shopping.

Previously the Global Product Lead for agentic commerce at Google, Max led product and go-to-market strategy for the company's portfolio of AI-powered shopping experiences. She worked on features like Shopping in AI Mode, Shopping in Gemini, the Universal Commerce Protocol and agentic checkout, seeing them from ideation to global launch. Max held multiple roles during her seven year tenure at Google, advising some of the world's largest brands on product data, campaign strategy and how to succeed in the age of AI.

Prior to Google, Max worked in consumer behavior research, helping Fortune 500 companies and organizations around the world convert behavioral economics research into consumer engagement strategies.

Max is an active member of the New York City startup community, and she's a guest lecturer on AI and the future of commerce at Yale University.

Max George, Founder & Managing Partner of Aurelis

We live and breathe AI shopping.

From machine-readable websites to prompt-driven audiences, we position brands to win in the new digital ecosystem. Our expertise is our clients' advantage.

Who We Are

Data-driven, AI-native and customer-obsessed, we're here to partner with you in this next phase of commerce.

Who We Serve

Mid-market and enterprise brands ready to turn AI shopping into their next growth driver.

What We Deliver

We work with our clients on end-to-end transformation, from zero click digital strategy to product feed optimization.

How We Work

Think of us as the agentic experts of your team. We stay ahead of agentic so you're never behind.

Why Choose Us

Our clients turn to us for expert guidance on navigating this tectonic shift. No one knows agentic commerce like we do.

Our Expertise. Your Advantage.

We help brands perform in AI shopping today while laying the foundation for what's next. Our services are designed to help you prioritize the right investments at the right time, so you can meet this moment with confidence.

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